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M&A Science

M&A Science, hosted by Kison Patel (Founder & CEO of DealRoom), is your go-to podcast for mastering the art of mergers and acquisitions. Each week, Kison and his expert guests from leading brands like Xerox, FastLap, and Cisco dig deep into real-world M&A strategies, offering actionable insights to optimize your M&A practice. Whether you're an experienced practitioner or new to the field, M&A Science provides practical advice on key topics like sourcing, due diligence, integration, divestitures, and more. With over 300 episodes, this podcast is the premier thought leadership resource designed to streamline your deal-making process. Start listening today and visit mascience.com/podcast to access over 300 episodes. Brought to you by DealRoom, the leading M&A optimization platform used by the best M&A teams around the world
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Now displaying: Page 1
May 9, 2022
Hannah Leung, Senior Manager, Global Distribution M&A at Salesforce (NYSE: CRM)

Implementing a GTM strategy is one of the most crucial parts of integration. The GTM strategy is what makes achieving synergies and scaling post-close possible. 

In this episode of the M&A Science podcast, Hannah Leung, Senior Manager, M&A at Salesforce, talks about the challenges of implementing an actionable GTM strategy.

In this episode you will learn about:

- The relationship between corp dev and integration team

- How integration teams do GTM planning

- The challenges in implementing an actionable GTM strategy

- How to ensure team alignment

- How to track value from buying plans

To join our network of M&A practitioners and sign up for our newsletter, go to mascience.com.

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